Before establishing INTOU, our family had been engaged in natural diamond mining and cultured diamond production for more than 50 years. The industry has remained lack of transparency. Each diamond has been resold countless times before it reaches you. To a large extent, you are paying the profits of the existing middleman.

We think this is unfair, especially today when lab-grown diamond technology is so advanced. We think it’s time to change all this. Relying on our mature diamond cultivation technology and production capacity of hundreds of thousands of white and colored diamonds every year, we are fully capable of bringing beautiful stunning diamond jewelry directly from laboratories and factories to you at a very fair price.

ALL our diamonds are DEF color, VS+ clarity and excellent cut at a very affordable and fair price.
ALL our metal is 18k solid gold which makes our jewelry more resistant to wear and tear.

Not only that, on the basis of high quality, we have also designed different styles to meet your needs for different occasions. You can find almost any diamond jewelry that meets your needs at INTOU.

Every product is made specifically for you. From the moment you place your order, we make sure to keep in touch with you and can show you the entire production process.

We will never sacrifice quality for profit.

We have the ability to work with the best goldsmiths, polishers and setters to put your exclusive high-quality diamond jewelry into a blue bag and send it to you.