4C's of Diamonds
If you're wondering what to look for in a diamond, the best place to begin is by understanding the 4 C's: cut, color, clarity, and carat. Created by the Gemological Institute of America (GIA) in the 1940s, the 4 C's act as a universal scale to describe and determine the quality of diamonds.
Color
White diamonds occur in a variety of shades from warm whites to hints of yellow. The closer a diamond is to colourless (Grade D) the rarer it is considered.
Clarity
Clarity refers to the rarity and purity of a diamond. Invisible to the naked eye, inclusions or marks which are formed in its remarkable journey through the earth will influence the way light is reflected and refracted. Diamonds with fewer of these characteristics are deemed to have a higher clarity. At INTOU we only select diamonds from FL to VS.
Cut
A INTOU Diamond is selected by eye to find the perfect alignment of facets and angles, the cut determines how a diamond reflects, refracts and disperses light. This not only represents the quality of a diamond but results in its ultimate sparkle.
Color
One diamond carat is equal to 200 milligrams, yet carat alone does not determine a diamond"s value as the cut, colour & clarity together give a diamond it's rarity and brilliance. INTOU Diamonds are cut to give the ultimate sparkle, not carat weight.